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Tennessee Distributor Joins Proforma


Top 40 distributor Proforma (asi/300094) announced that Petty Marketing, a multi-million dollar distributor firm based in Cleveland, TN, has joined Proforma. Ralph Petty, president of Petty Marketing, and his 10-person team will now operate as Petty Marketing powered by Proforma. The company most recently was an affiliate of AIA Corporation (asi/109480), and had also been acquired by Boundless Network (asi/143717) at the end of 2008.

“I’ve seen a lot of other distributors let their sales go stagnant,” said Petty. “We are serious about growing and only Proforma offers the level of support we need to get our business to the next level. I’m confident that with Proforma’s resources we will surpass the $10 million sales mark in a few short years.”

Petty Marketing launched in 1998 and specializes in high-end customer promotions for Fortune 500 accounts across a wide variety of industries including healthcare, aviation construction, outdoor sports and leisure and more. Petty said he’s looking to increase his sales and profits by tapping into Proforma’s technology resources, vendor network and support team to build a strategic plan for increasing his company’s marketing solutions capabilities.

“We are thrilled to have Ralph on board and working with him to reach his sales goals by identifying new opportunities for growth and offering specific strategies for winning and growing key accounts,” said Greg Muzzillo, founder of Proforma.

Proforma ranks as the second-largest distributor in the industry, after reporting 2013 North American ad specialty sales of $348 million, an 8% increase over 2012. The company says it is experiencing “double-digit growth” through the first nine months of 2014.

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